![]() ![]() It was submitted 11 months ago by Senior Copywriter: David Romero Alvarez of DDB Centro. This Design medium campaign is related to the Food, Health, and Other industries and contains 2 media assets. It was created for the brands: Domino's and Domino's Pizza, by ad school: The Pub School. This student campaign titled 'Blind Code' was published in Colombia, Ecuador, and Peru in January, 2022. ![]() Turning our logo into a second language for all brands, for all menus, and for all blind people Also, we used it to design the menu, promos, and offers of our competitors' brands. Established in 1960 (as DomiNick's Pizza), the pizza joint's logo hasn't changed a whole lot over the years, aside from the original all-red domino switching to red-and-blue. We discovered that Domino's Pizza logo is similar to the dots used in braille code and we used its logo to create our menu, promotions, and offers in braille code for the first time. The logo for Domino's is simply a domino, right Sure but it turns out there's a special meaning behind those three dots. That's why we turned our logo into a purpose on World Braille Day. According to a World Health Organization report, there are currently 284 million visually impaired people in the world, and 39 million people are blind. The Pizza element was placed below in stylish serif typography, again in all uppercase. The company’s name was depicted in two levels again, with Domino’s on the top in bold, all-caps red font. In a world of brands, every logo has a meaning which usually means nothing in people’s life. 1965 After choosing a new name for their growing pizza franchise, Domino’s introduced a new logo with an image to represent the moniker. ![]()
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